Suitsupply hoping to sustain double-digit growth in China

Jul 17, 2019
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Dutch entrepreneur Fokke de Jong has built his menswear brand into a $400 million fashion empire and won over a galaxy of celebrities including Bruno Mars and Leonardo DiCaprio over the past two decades. Looking ahead, however, the 46-year-old founder and CEO of Suitsupply is pinning his hopes on sustaining, if not accelerating, the company's double-digit growth in China, a market where men have been said to be "unsuitable for suits". "The reason why Chinese men don't look good in suits is not because of their bodies, but because there hasn't been enough attention paid to creating a good fit," said De Jong when he visited China to discuss the opening of a number of new stores in the coming years.

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