Suitsupply flies its flagship in Mexico City

Feb 14, 2017
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Three years after Suitsupply, renowned for its focus on expertly crafted men’s tailoring, unveiled its first Mexico City store, the globe-spanning European brand has decided to fully integrate its franchise and reopen its Mexico location into its company-owned retail network. The move will allow the brand the freedom to tap into Mexico’s growing zeitgeist of global culture and style. “We already have a strong network of company-owned stores in Europe, America, Canada and China,” says Suitsupply founder Fokke de Jong. “Mexico City is a strategically crucial part of our plan for Latin America and the world.” Accordingly, the new Mexico City flagship is Suitsupply’s first fully owned retail outlet in Latin America. To make a bold statement, the company retrofitted its 400sqm (4,300sqf) Avenida Presidente Masaryk boutique in the city’s fashionable Polanco district. Designed with a bright, bold color scheme, wallpaper, hardwood floors and lots of natural light, it’s a sister store to the company’s Broome Street flagship in New York’s soho district. Suits are now located on an expansive second floor space, and the tailor station for on-site alterations, a Suitsupply trademark, greets customers as they walk through the door. “Polanco and soho share a similar cosmopolitan spirit and both attract meticulously dressed crowds,” adds de Jong. “As the country’s economic engine, Mexico City has always had a strong tailor-made culture. Our brand attitude and mission are a perfect fit.” Suitsupply began in Europe in 2000. In an industry where fast fashion dominates and craftsmanship is disappearing, Suitsupply introduces a better option: one where no attention to detail or quality is ever spared. They have received widespread accolade from the likes of GQ, Esquire, and, perhaps most notably, a Wall Street Journal blind test that rated a $600 Suitsupply suit in a first-place tie with a $3,600 Armani. Suitsupply grown to more than 70 international stores in cities such as Milan, London, Zurich, Amsterdam, New York, Toronto, Shanghai, and Hong Kong, and, in addition to their expanding brick-and-mortar locations, holds a very strong ecommerce presence, allowing them to bring that same high-quality tailoring and personal service to customers around the world.

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