Drapers - Suitsupply: an omnichannel tailoring disruptor

Feb 4, 2019
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Maverick Suitsupply founder Fokke de Jong has found a niche providing high-quality, unusual designs at accessible price points, and, like his brand, is determined not to fit in.

Suitsupply’s Vigo Street store in London’s West End is a hive of activity when Drapers arrives on a Wednesday afternoon. Staff of the Dutch tailoring brand, dressed in plaid suits and glossy brogues, dart about, while equally smart customers peruse shirts, jackets and ties.

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