Made in a way we're proud of

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1/7 FAIR WEAR LEADERS

Ethical production is at the core of what we do. That’s why we’re proud to be awarded CSR Leader by the European Fair Wear Foundation for the last 4 consecutive years.

ethical production

The Fair Wear Foundation

Fair Wear Foundation is a non-profit organisation that works with brands, factories, trade unions, NGOs and governments to improve working conditions for garment workers around the world. Together we’re working hard to create positive change; not only in our own supply chains, but within the whole industry.

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2/7 made to last

In an industry where fast fashion dominates, we’re committed to heritage craftsmanship. Creating a customized product that people intrinsically connect with, staying part of their wardrobe for years to come.

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3/7 natural fibers

Our products are crafted using the highest quality of natural fibers. Over 80% of our fabrics are biodegradable and renewable. We don’t use harmful chemicals to treat our products.

natural fibers

We don’t compromise

We use only the highest quality natural fibers and aim to keep the artificial additives out. The numbers speak for themselves: 97% of the fabrics used in our products contained no man made fibers.

97% of our fabrics are made from bio-based materials.

This ensures they’re built to last, and easy to recycle.

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4/7 product longevity

Our tailors are expertly trained and perform more than 16,000 alterations per week that repair and extend the life of clothing. This reduces carbon and water waste by 5-10%.

product longevity

88% of our collection can be altered or repaired in-house.

We have over 200 in-store tailors, in more than 125 locations.

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5/7 our factories

In our factories we ensure safe, healthy working conditions that promote gender equality, reject discrimination and allow for economic development.

our factories

Our average relationship is over 7 years.

Good relationships matter to us. Our partners are experts at their craft, but also leaders when it comes to great facilities and employee standards.

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6/7 ZERO WASTE TO LANDFILL

We stand for zero waste to landfill. With our Recycling Rewards program, we collect unwanted items and give them a second lease on life. We’ve saved 20,000kg of apparel from landfills to date.

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7/7 carbon neutral

Business without carbon isn’t possible yet, but we are reducing at every opportunity. In 2019 we reduced our logistic footprint by 40% and started to run our facilities on green energy. Where we currently can’t reduce we offset as part of our commitment to be net-carbon neutral in 2020.

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