The new collection

The ubiquitous hipster has had his day

30 years to the day that the stock market crashed on Black Monday, 19th October 1987, we look back to the ‘80s, a decade that inspired two of the most iconic characters of the silver screen - American Psycho’s Patrick Bateman and Wall Street’s Gordon Gekko - with a collection from our sartorial historian Jort Kelder. Revenge of the Yuppies celebrates the return of the young urban professional. The ubiquitous hipster has had his day.

30 years since Black Monday, we look back to the ‘80s, a period that inspired two iconic silver screen characters – Wall Street’s Gordon Gekko & American Psycho’s Patrick Bateman - with a collection from our sartorial historian Jort Kelder. Revenge of the Yuppies celebrates the comeback of the Yuppie. The omnipresent hipster has had his day.

THE CRASH: Monday, 19th October 1987

THE CRASH:
Monday, 19th October 1987

Mondays are always a struggle...

But this one was significantly stressful. The stock markets crashed resulting in the loss of both money and minds. However the Yuppie managed to re-emerge on the other side of chaos unscathed, well-groomed and with their ego securely intact. Let’s look at how the Yuppies preserve their polish.

Mondays are always a struggle. But this one was significantly stressful. The stock markets crashed resulting in the loss of both money and minds. However the Yuppie managed to re-emerge on the other side of chaos unscathed, well-groomed and with their ego securely intact. Let’s look at how the Yuppies preserve their polish.

Gordon Gekko’s Get-ups

He of the opinion that greed is good went to town on well-structured suiting, flamboyant shirts, bold braces and expensive accessories.

NB: this look may incite jealousy from your peers. Should it occur we suggest you follow Gekko’s advice – get a dog.

Patrick Bateman’s Killer Style

When your sanity is about to slip, a good suit, well-pressed shirt and pair of braces to hold everything together is a sartorial smokescreen that allows unseemly behaviour to go undetected - a super-sharp, semi-transparent raincoat is also stylish enough to detract from your axe.

SHOP THE RAINCOAT   ▸

It’s Hip to Wear Square

Jort is bringing the Yuppie back, but in reality, he never went away - he was merely drowned out by exercises in mindfulness, silent retreats and Bikram yoga. But now, it’s okay to be a man again - and that goes hand in hand with a fresh, powerful look.

Jort is bringing the Yuppie back. But in reality, he never went away - he was merely drowned out by mindfulness and silent retreats. But now it’s ok to be a man again - and that calls for a fresh, powerful look.

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